Based in New York
Open to creative or marketing roles
Open to creative or marketing roles
I build creative, social, and performance as one system.
I own the whole arc: concept, production, the channels it runs in, and the reporting that decides what gets made next.
01
Brand
02
Social
03
Content
04
UI/UX
05
Motion
06
Performance
[ 01 ]
Featured
#ProjectRoleYear
01Richard Attias & AssociatesAssociate DesignerAgencyPrint / Environmental201902The Forest Road CompanySocial Media DirectorIn-houseSocial / Paid202203Agency FiveEightyGraphic and Motion DesignerAgencyMotion / Broadcast201804LevelCreative TechnologistConceptBrand / UI/UX202505WISPCreative TechnologistConceptUI/UX / AI2024No work matches that filter.
[ 03 ]
The practice
One System / brand
One system, end to end.
The brand, the work, and the thinking run on the same logic: built like a system, accountable to what it does after it ships.
See the brand system →
About
Engineer turned creative.
I started in computer science and kept moving toward the people the work is actually for, through design into marketing. Now I build creative, social, and performance as one connected system.
More about the practice →Engineer to creative: why I think in systems
A computer science background isn't a detour from creative work. It's where the advantage comes from.
Career / Systems / Jun 30, 2026 / 3 min
Where AI actually changes creative work (and where it's just noise)
AI changes the production layer a lot and the thinking barely at all. The useful skill now is knowing which is which.
AI / Creative / May 31, 2026 / 5 min
Most creative dies in the handoff
Across the research, creative quality is one of the largest controllable drivers of marketing return. It is also the thing teams are most willing to hand off and stop watching. The fix is structural, not a better brief.
Systems / Marketing / Apr 30, 2026 / 4 min
Based in New York
Open to creative or marketing roles
Open to creative or marketing roles