Based in New York
International Marketing Director / Nonprofit

I build creative, social, and performance as one system.

I own the whole arc: concept, production, the channels it runs in, and the reporting that decides what gets made next.

View work →Get in touch →

01

Brand

02

Social

03

Content

04

UI/UX

05

Motion

06

Performance

[ 01 ]

Featured

SPORTIME Clubs

A video-first content engine across tennis, pickleball, and a $75M expansion. 11.7M cross-platform impressions in a year.

Brand /
Social /
Content /
Motion /
Photo

DealNews

Social, paid, and in-house design run as one function, so creative decisions and performance feedback stayed in the same hands.

Brand /
Social /
Design /
Paid

Portfolio System

This site, built as one system and measured on itself: every page scores 98 or better on desktop Lighthouse, re-run on every change.

Design Systems /
Front-end /
Brand /
Motion

The Ninth

A self-initiated esports membership concept, brand through product, with an AI moment-clipper prototype at the center.

Brand /
UI/UX /
AI /
Motion

10+

years of cross-channel experience

30+

brands, partners, and organizations

75+

campaigns launched

10,000+

design assets produced

Coca-ColaBloomberg NEF 2019Yuga LabsNew York JetsFII Institute 2019Candle MediaSpectrumSPORTIME ClubsView all →

[ 02 ]

Selected work

#ProjectRoleYear

01Richard Attias & AssociatesAssociate DesignerAgencyPrint / Environmental2019 02The Forest Road CompanySocial Media DirectorIn-houseSocial / Paid2022 03Agency FiveEightyGraphic and Motion DesignerAgencyMotion / Broadcast2018 04LevelCreative TechnologistConceptBrand / UI/UX2025 05WISPCreative TechnologistConceptUI/UX / AI2024

Richard Attias & Associates

High-volume design across digital, print, and environmental for the FII 2019 global forum.

Open case study →

[ 03 ]

The practice

One System / brand

One system, end to end.

The brand, the work, and the thinking run on the same logic: built like a system, accountable to what it does after it ships.

See the brand system →

Engineer turned creative.

I started in computer science and kept moving toward the people the work is actually for, through design into marketing. Now I build creative, social, and performance as one connected system.

More about the practice →

[ 04 ]

Journal

The machine-readable brand

Search traffic is not being redistributed by AI answers, it is being removed. Being cited helps less than you would hope, and most of the playbook being sold to fix it is guesswork.

Brand / AI search / Jul 15, 2026 / 5 min

Engineer to creative: why I think in systems

A computer science background isn't a detour from creative work. It's where the advantage comes from.

Career / Systems / Jun 30, 2026 / 3 min

Sub-brands without chaos

Most sub-brands get launched to solve an internal problem, and the audience pays for it. Three questions decide whether you actually need one.

Brand / Architecture / Jun 15, 2026 / 4 min

Based in New York
International Marketing Director / Nonprofit

Let's build it as one system.

Get in touch →View work →View resume →