Design has always been how I make sense of the world. I’m driven by the belief that great creative work should do more than look good. It should move people, build trust, and deliver real results.
Pratik Mehta
Creative Director | Brand Designer
Services
From Pixels, To Perfection
A detailed overview of my specialized services and my approach to delivering exceptional results.
Brand Strategy
& Identity Creation
Full-spectrum brand development from positioning and architecture to visual and verbal identity systems.
Creative Direction
& Campaign Management
Concept-through-execution campaign direction across digital, social, print, and experiential touch-points.
Growth Marketing
& Social Strategy
Performance-informed content and social strategies that move real metrics including followers, impressions, traffic, and conversions.
UI/UX
& Product Design
End-to-end UI/UX design from wire-frame to live product across mobile apps, marketplaces, and web platforms.
Motion Graphics
& Visual Storytelling
High-fidelity motion graphics and video production that translate abstract concepts into compelling, shareable stories.
Go-To-Market Strategy
& Implementation
Integrated GTM planning that connects brand, marketing, and business objectives into a unified launch plan.
About
Not Just Skills, But Passion
With over a decade of experience across industries, my motivation has never changed. I want to close the gap between creative vision and business impact, bringing clarity to complex problems and building things that last. Every project is an opportunity to craft something meaningful, and that’s what keeps me going.
2025
Creative Director
LiquidNYC
2024
Brand Lead
SPORTIME
2022
Director of Social Media
FRC
Projects
Future Focused, Project Proven
SPORTIME – Serve & Scale
SPORTIME’s digital footprint wasn’t keeping pace with its on-court reputation. A full social media rebuild across 10+ club locations, anchored by a video-first strategy and a unified content calendar, closed that gap fast.
Graphic Design
Marketing
FRC – Funding: Visualized
The Forest Road Company had the credibility but not the content to match it. A motion graphic history piece and full editorial strategy gave the firm a polished storytelling foundation built for a B2B investor audience.
Motion Graphics
Marketing
DealNews – Open For Business
DealNews had the audience but no front door for brands to walk through on their own. A Shopify-based B2B marketplace, designed from wireframe to launch, opened a new revenue channel without a sales rep in the room.
Web Design
UI/UX Design
Blog
The Latest Ideas
Why the Best UX Decisions Come from Understanding the Business Problem First
I’ve reviewed a lot of design portfolios over the years. The ones that impress me most aren’t the ones with the most beautiful interfaces. They’re the ones that can clearly…
How I Built a Pickleball Brand from Zero (and What Scaled vs. What Didn’t)
When SPORTIME asked me to launch a pickleball vertical, there was no playbook. Pickleball was exploding nationally, but most clubs were treating it like a footnote to tennis: a line…
The Metrics That Actually Matter (And the Ones That Will Waste Your Time)
I’ve sat in a lot of marketing reviews where someone points to a follower count or a like total and calls it a win. I’ve also sat in rooms where…