SERVE & SCALE
Brand Strategy
2023
AVAILABLE FOR FREELANCE
PRATIK MEHTA
MORE ABOUT PRATIK
I'M A CREATIVE DIRECTOR AND DIGITAL STRATEGIST WHO BUILDS BRANDS THAT SCALE AND PRODUCTS THAT CONVERT.
With a decade of hands-on experience and a Computer Science degree from NYU, I sit at the rare intersection of creative vision and technical fluency. My work spans brand identity, UI/UX, motion graphics, and growth marketing across Fintech, Sports and Entertainment, and global events. I don't just make things look good. I make them perform.
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MY EXPERTISE
(1) CREATIVE DIRECTION
Build scalable brand systems from visual identity to full go-to-market execution.
(2) SOCIAL STRATEGY
Grow social audiences using data-driven, video-first content to boost impressions and on-site conversions.
(3) UI/UX DESIGN
Translate complex user needs into intuitive digital experiences across web and mobile.
(4) MOTION GRAPHICS
Produce high-fidelity animations that turn abstract ideas into compelling narratives.
(5) EVENT DESIGN
Full visual experiences for summits with brand consistency maintained across every touchpoint at any scale.
MOTIVATION
Design has always been how I make sense of the world. From building brand systems for global summits to growing social audiences from the ground up, I'm driven by the belief that great creative work should do more than look good. It should move people, build trust, and deliver real results.
With over a decade of experience across industries, my motivation has never changed. I want to close the gap between creative vision and business impact, bringing clarity to complex problems and building things that last. Every project is an opportunity to craft something meaningful, and that's what keeps me going.
EXPERIENCE
SPORTIME Clubs
STRATEGIC BRAND LEAD Jan 2023 – Mar 2024
Led integrated marketing and brand strategy supporting a $55M expansion while growing social channels by nearly 40,000 followers.
THE FOREST ROAD COMPANY
DIRECTOR OF SOCIAL MEDIA Jan 2023 - Dec 2023
Translated complex fintech products into compelling visual narratives for a Series B firm that raised $28M.
DEALNEWS
DESIGN LEAD & SOCIAL DIRECTOR Jul 2020 – May 2022
Designed and launched a B2B marketplace, redesigned a mobile app for 17M users, and managed 150K+ social followers.
RICHARD ATTIAS & ASSOCIATES
ASSOCIATE DESIGNER Apr 2019 – Dec 2019
Created end-to-end event design for international summits attended by 6,000+ participants and 250 global leaders.
KUMON
CREATIVE & MARKETING MANAGER Mar 2014 – Apr 2019
Managed print and digital marketing campaigns that boosted lead generation by 22% over a five year tenure.
MY
FAVORITES
ADOBE CREATIVE CLOUD
Design & Production Suite
Powers end-to-end creative production across brand, print, digital, and video content.
SPROUT SOCIAL
Social Media Management
Manages, scales, and reports on high-growth social accounts and campaign performance.
WORDPRESS
Content Management System
Builds and manages website content, landing pages, and editorial publishing workflows.
GOOGLE ANALYTICS
Web Analytics Platform
Tracks campaign performance, audience behavior, and web traffic to inform strategy.
FIGMA
UI/UX Design Platform
Designs and prototypes intuitive user experiences for web and mobile products.
FREQUENTLY ASKED QUESTIONS
Over the past decade I have worked across a diverse range of industries including Sports and Entertainment, Fintech, E-Commerce, Global Events, and Nonprofit. This breadth of experience allows me to adapt quickly to new sectors while bringing a strategic and design-forward perspective to every project.
I offer a full scope of creative and marketing services including brand identity, campaign strategy, UI/UX design, motion graphics, photography, web development, social media management, and executive-level reporting. Whether you need end-to-end creative direction or support on a specific deliverable, I can help.
Every branding project starts with understanding the business goals, target audience, and competitive landscape before a single concept is explored. From there I build scalable brand systems grounded in strategy, ensuring every visual and messaging decision serves a clear purpose.
My process begins with discovery and research, followed by wireframing and concepting, stakeholder review, and iterative refinement before final delivery. I work closely with clients and cross-functional teams at every stage to ensure the final product is both visually compelling and business-driven.
My primary tools include Adobe Creative Cloud and Figma for design and prototyping, alongside Shopify & WordPress for marketplace builds and Meta Business Suite, Sprout Social, and Google Analytics for marketing and reporting. I also integrate GenAI tools into my workflow to enhance speed and creative output.
I am equally comfortable leading a team of 15 creatives or working independently as a solo contributor embedded within a larger organization. My background spans both agency-style environments and in-house roles, giving me the flexibility to adapt to any team structure.
My background in Computer Science from NYU gives me a technical foundation that most creatives do not have, allowing me to communicate fluently with engineers and evaluate the feasibility of creative ideas at a systems level. Combined with a decade of hands-on design and marketing experience, I bring both the strategic vision and the execution capability to deliver results.
LET'S WORK TOGETHER
CONTACT NOW
CREATIVE DIRECTOR AND DIGITAL STRATEGIST BASED IN NEW YORK,
BUILDING BOLD BRAND SYSTEMS AND HIGH-IMPACT DIGITAL EXPERIENCES.