Agency FiveEighty
Broadcast-ready motion and title sequences at an agency, on campaigns for Spectrum, the New York Jets, Coca-Cola, and FISLL.
- Owned
- Motion graphics and title sequences from concept through broadcast-ready delivery: 15 and 30 second cutdowns across 3 aspect ratios and 10+ formats per campaign.
- Team
- An agency creative team. Graphic and Motion Designer, on an internship.
- Constraints
- A broadcast-ready bar, agency turnaround, and 5+ revision rounds per campaign.
Agency FiveEighty / broadcast motionProblem
Agency motion runs on a hard standard. Broadcast-ready, on brand, on deadline, through round after round of client revisions.
The work had to come from concept to final delivery for recognizable brands, in the formats broadcast and campaigns actually require.
System
Supporting concept through broadcast-ready delivery, inside an agency pipeline. Each campaign meant motion graphics and title sequences cut down to 15 and 30 seconds, delivered across three aspect ratios and 10+ formats, through 5+ revision rounds.
The job was holding craft and brand consistency across every cutdown while moving at agency speed.
Concept
Idea first, brand-true.
→Motion + title design
The signature work.
→Cutdowns
15s/30s, three ratios.
→Revisions + delivery
Through every round.
Decisions
Four habits made it broadcast-ready.
Build for broadcast first
Meet a broadcast-ready bar, not just a good comp.
One idea, every cutdown
The same concept held across every cutdown and ratio.
Survive the revision cycle
With 5+ rounds, the craft had to hold up under iteration.
Deliver in every format
10+ formats per campaign meant designing for the full distribution.
Output
NY Jets / web
FISLL / event
Selected agency campaign work.
Proof
Reflection
FiveEighty is the motion-and-broadcast proof, and the earliest test of craft under real client pressure. It's where the work had to be broadcast-ready and brand-consistent across every format, through every revision, at agency speed.