[ Resume ]
Pratik Mehta
New YorkCreative Marketing Lead, Brand, Social, Content, UI/UX, Motion, Performance
10+
years of cross-channel experience
20+
brands, partners, and organizations
10,000+
design assets produced
190+
video and motion assets
Across the practice, brand to performance
[ 01 ]
Summary
Creative marketing lead with 10+ years connecting brand, social, content, UI/UX, motion, and performance as one system. I build the creative and the system that makes it perform: concept, production, channel logic, and the reporting loop after launch. My career spans in-house, agency, nonprofit, and independent work across 20+ brands and organizations, including a video-first social program that drove 11.7M impressions in a single year. Since 2024, I've run an independent creative systems practice built around AI-assisted production.
[ 02 ]
Experience
Creative Technologist
Independent Creative Systems Practice
Apr 2024 - Present
- Run an independent creative systems practice, rebuilding my workflow around AI-assisted production across research, positioning, concept development, UI, motion, and quality control.
- Developed four self-initiated systems (The Ninth, Level, WISP, and Portfolio System) spanning brand identity, product UI, AI interaction models, motion, front-end, and launch thinking across gaming, tech, and live-media use cases.
- Designed, wrote, and shipped this site as a measured artifact of that workflow: design system, front-end, and infrastructure held by one person, at 100 desktop Lighthouse and zero layout shift on every page.
Marketing Manager
SPORTIME Clubs
Jan 2023 - Mar 2024
- Owned marketing across 13+ clubs and 25+ social accounts during a major growth period, leading 3+ social and design reports plus club-level creative leads.
- Built a video-first content engine that drove 11.7M cross-platform impressions and nearly 17,000 net new followers in one year.
- Turned content production into a repeatable multi-platform system, increasing Reels output by 2,115% year over year.
- Helped launch the SPORTIME Pickleball vertical and directed creative for the $75M JMTA flagship expansion.
Social Media Director
The Forest Road Company
May 2022 - Dec 2022
- Led brand social and paid content for a media-finance firm, pairing daily creative execution with campaign tracking and executive reporting.
- Conceived and executed still and video campaigns across brand channels, including daily X content and LinkedIn paid.
- Translated campaign performance into recommendations for senior leadership, delivering roughly $90 cost per lead on LinkedIn Lead Gen campaigns.
Social and Graphic Manager
DealNews
Jul 2020 - May 2022
- Ran social, paid, and in-house design as one function for a major deals platform, closing the loop between creative decisions and channel performance.
- Managed social content and paid campaigns anchored by a roughly 110,000-follower Facebook community plus Instagram and LinkedIn channels.
- Served as lead designer across landing pages, app updates, email, infographics, logos, and sales materials.
- Supported ecommerce growth through landing pages converting at roughly 7% median and email programs with a 30% open rate.
Associate Designer
Richard Attias and Associates
Apr 2019 - Dec 2019
- Produced environmental, print, digital, social, web, and app prototype assets for large-scale global conferences and high-profile events.
- Built and supported the FII 2019 design platform, a global event with 6,000+ senior-level attendees and speakers from 30+ countries.
- Kept creative consistent from screens to rooms to printed programs across international handoffs and on-site production days.
Graphic and Motion Designer
Agency FiveEighty
Sep 2018 - Feb 2019
- Produced motion graphics, title sequences, and broadcast-ready marketing collateral from concept to final delivery for Spectrum, the New York Jets, Coca-Cola, and FISLL.
- Delivered 15- and 30-second campaign cutdowns across multiple aspect ratios and deliverable formats.
Designer
Pipeline Medical
Jun 2017 - Aug 2017
- Built Pipeline Medical's brand identity and B2B supplier marketplace from zero, from logo system through core procurement screens.
- Delivered developer handoff assets, display ads, social assets, and buyer-education collateral for launch.
Marketing and Design Team Lead
SR Love and Care
Feb 2016 - May 2020
- Built and led a volunteer marketing team for a global humanitarian nonprofit, growing it from 5 to over 15 members across four years.
- Founded a dedicated design team as demand grew, setting workflows, standards, and mentorship before handing off the function.
Marketing Coordinator
Kumon
Mar 2014 - Aug 2019
- Produced print and digital marketing collateral, ran paid campaigns, and managed social media for one Kumon center, building an early model for connecting creative production to local lead generation.
[ 03 ]
Self-initiated systems / concepts
The Ninth
Esports Membership OS
2026
- Unaffiliated concept treating esports fans as members rather than a passive audience. Brand system, product UI across 40 screens, 8 AI-assisted features, motion states, and social-first launch routes. The moment-clipper is a working prototype, not a deployment.
Level
Responsible Prediction Market App
2025
- Prediction-market app concept built around responsible use and product trust. 30 screens including 5 guardrail flows, 5 probability and risk visualizations, and onboarding logic.
WISP
Live AI Host Presence
2024
- Real-time AI host presence for live and streamed formats, combining interaction logic, interface design, prompt behavior, and motion across 3 live and streamed use cases. A scripted demonstration of the interaction model, not a live AI model.
Portfolio System
mehtapratik.com
2026
- This site, built as one system: token layer, eight-tier type scale, typed content schema, and same-origin delivery on Cloudflare Workers, designed and shipped solo. The only self-initiated system carrying measured results rather than scope: 100 desktop Lighthouse and zero layout shift on every page.