[ Resume ]
Pratik Mehta
New YorkInternational Marketing Director / Brand, Social, Content, UI/UX, Motion, Performance
10+
years of cross-channel experience
30+
brands, partners, and organizations
10,000+
design assets produced
190+
video and motion assets
Across the practice, brand to performance
[ 01 ]
Summary
International Marketing Director with 10+ years connecting brand, social, content, UI/UX, motion, and performance as one system. I build the creative and the system that makes it perform: concept, production, channel logic, and the reporting loop after launch. My career spans in-house, agency, nonprofit, and independent work across 30+ brands and organizations, including a video-first social program that drove 11.7M impressions in a single year. From 2024 to 2026 I ran an independent creative systems practice built around AI-assisted production, and I now lead marketing at International Student Exchange: website, search, content, and the campaigns a national field team runs locally.
[ 02 ]
Experience
International Marketing Director
International Student Exchange
Aug 2026 - Present
- Lead digital marketing for a nonprofit running high school exchange programs, owning website strategy, search, content, and lead generation into host family and area representative recruitment.
- Own the strategy, performance, and ongoing optimization of the organization's WordPress site, including landing pages, conversion, and marketing automation.
- Direct SEO and AI search optimization alongside long-form content, recruitment resources, and email campaigns that grow qualified organic traffic and educate prospective host families.
- Manage the brand across every platform, and run advertising, press, and media alongside student-story content that carries program impact into recruitment and partner channels.
- Support a national field team of regional representatives with campaign creative, corporate and regional outreach materials, and training on how to run it locally.
- Supervise the social media and marketing assistant, and close the reporting loop across analytics and search console so campaign data decides what gets made next.
Creative Technologist
Independent Creative Systems Practice
Apr 2024 - Aug 2026
- Ran an independent creative systems practice, rebuilding my workflow around AI-assisted production across research, positioning, concept development, UI, motion, and quality control.
- Developed four self-initiated systems (The Ninth, Level, WISP, and Portfolio System) spanning brand identity, product UI, AI interaction models, motion, front-end, and launch thinking across gaming, tech, and live-media use cases.
- Designed, wrote, and shipped this site as a measured artifact of that workflow: design system, front-end, and infrastructure held by one person, with every page scoring 98 or better on desktop Lighthouse.
Marketing Manager
SPORTIME Clubs
Jan 2023 - Mar 2024
- Owned marketing across 13+ clubs and 25+ social accounts during a major growth period, leading 3+ social and design reports plus club-level creative leads.
- Built a video-first content engine that drove 11.7M cross-platform impressions and nearly 17,000 net new followers in one year.
- Turned content production into a repeatable multi-platform system, increasing Reels output by 2,115% year over year.
- Helped launch the SPORTIME Pickleball vertical and directed creative for the $75M JMTA flagship expansion.
Social Media Director
The Forest Road Company
May 2022 - Dec 2022
- Led brand social and paid content for a media-finance firm, pairing daily creative execution with campaign tracking and executive reporting.
- Conceived and executed still and video campaigns across brand channels, including daily X content and LinkedIn paid.
- Translated campaign performance into recommendations for senior leadership, delivering roughly $90 cost per lead on LinkedIn Lead Gen campaigns.
Social and Graphic Manager
DealNews
Jul 2020 - May 2022
- Ran social, paid, and in-house design as one function for a major deals platform, closing the loop between creative decisions and channel performance.
- Managed social content and paid campaigns anchored by a roughly 110,000-follower Facebook community plus Instagram and LinkedIn channels.
- Served as lead designer across landing pages, app updates, email, infographics, logos, and sales materials.
- Supported ecommerce growth through landing pages converting at roughly 7% median and email programs with a 30% open rate.
Associate Designer
Richard Attias and Associates
Apr 2019 - Dec 2019
- Produced environmental, print, digital, social, web, and app prototype assets for large-scale global conferences and high-profile events.
- Built and supported the FII 2019 design platform, a global event with 6,000+ senior-level attendees and speakers from 30+ countries.
- Kept creative consistent from screens to rooms to printed programs across international handoffs and on-site production days.
Graphic and Motion Designer
Agency FiveEighty
Sep 2018 - Feb 2019
- Produced motion graphics, title sequences, and broadcast-ready marketing collateral from concept to final delivery for Spectrum, the New York Jets, Coca-Cola, and FISLL.
- Delivered 15- and 30-second campaign cutdowns across multiple aspect ratios and deliverable formats.
Designer
Pipeline Medical
Jun 2017 - Aug 2017
- Built Pipeline Medical's brand identity and B2B supplier marketplace from zero, from logo system through core procurement screens.
- Delivered developer handoff assets, display ads, social assets, and buyer-education collateral for launch.
Marketing and Design Team Lead
SR Love and Care
Feb 2016 - May 2020
- Built and led a volunteer marketing team for a global humanitarian nonprofit, growing it from 5 to over 15 members across four years.
- Founded a dedicated design team as demand grew, setting workflows, standards, and mentorship before handing off the function.
Marketing Coordinator
Kumon
Mar 2014 - Aug 2019
- Produced print and digital marketing collateral, ran paid campaigns, and managed social media for one Kumon center, building an early model for connecting creative production to local lead generation.
[ 03 ]
Self-initiated systems / concepts
The Ninth
Esports Membership OS
2026
- Unaffiliated concept treating esports fans as members rather than a passive audience. Brand system, product UI across 40 screens, 8 AI-assisted features, motion states, and social-first launch routes. The moment-clipper is a working prototype, not a deployment.
Level
Responsible Prediction Market App
2025
- Prediction-market app concept built around responsible use and product trust. 30 screens including 5 guardrail flows, 5 probability and risk visualizations, and onboarding logic.
WISP
Live AI Host Presence
2024
- Real-time AI host presence for live and streamed formats, combining interaction logic, interface design, prompt behavior, and motion across 3 live and streamed use cases. A scripted demonstration of the interaction model, not a live AI model.
Portfolio System
mehtapratik.com
2026
- This site, built as one system: token layer, eight-tier type scale, typed content schema, and same-origin delivery on Cloudflare Workers, designed and shipped solo. The only self-initiated system carrying measured results rather than scope: every page scores 98 or better on desktop Lighthouse.