Richard Attias & Associates
High-volume design across digital, print, and environmental for the FII 2019 global forum.
- Owned
- Production across the FII 2019 design platform: roughly 300 digital assets, nearly 60 environmental and signage pieces, over 50 print pages, built out of 5 asset families.
- Team
- An agency design team. Associate Designer, contributing production rather than leading the platform.
- Constraints
- Hard event deadlines, 3 international handoffs, and a system that had to hold from a phone screen to a printed program to a physical room.
FII 2019 / design platformProblem
A global forum needs one coherent system, fast. FII 2019 ran at conference scale, hundreds of speakers, dozens of countries, thousands of senior attendees. It needed a visual system that held from a phone screen to a printed program to a physical room, produced under hard deadlines.
The design problem was consistency at volume: keep the platform coherent across hundreds of assets and several international handoffs without it fragmenting.
System
Asset families, not one-off deliverables. Five asset families gave the system a repeatable backbone, so the digital, environmental, and print pieces all read as one event.
Production ran through international handoffs and on-site days, so the system had to survive moving between teams and from screen to print to physical space.
Asset-family system
A repeatable backbone.
→Digital + print + environmental
One logic, three media.
→International handoffs
Legible to other teams.
→On-site execution
Held up in the room.
Decisions
Four choices kept it coherent at volume. At this scale the failure mode is not a bad asset, it is a thousand slightly different ones, so each decision favored a system another team could pick up over a piece only its maker could finish. All four had to be made before the volume arrived, which is the only point at which they are cheap to make.
Build families, not one-offs
Five asset families kept hundreds of pieces coherent and fast to produce.
One system, three media
The same logic carried from screen to print to environment.
Design for handoff
With international handoffs, it had to read to other teams, not just its maker.
Hold up on-site
On-site days meant the work survived the real room, not just the comp.
Output
Event coverage
FII / key visuals
Selected FII program work.
Proof
Reflection
FII was production at conference scale under real deadlines. It's the proof that systems thinking holds up when the work has to move fast, span three media, pass between international teams, and stand up in a physical room, not just on screen.