SR Love and Care
Built and handed off a volunteer design team for a global humanitarian nonprofit.
- Owned
- Building and leading the volunteer marketing function: growing it from 5 to over 15 members, founding a dedicated 5-person design team inside it, and setting the workflows, standards, and mentorship before handing it off.
- Team
- 15+ volunteers by 2020, including the 5-person design team he founded.
- Constraints
- An all-volunteer team with no budget and turnover, across four years and a global organization.
Problem
Output needs, no structure to meet them. A global humanitarian nonprofit needed real marketing and design but had a handful of volunteers and no system to scale them.
The problem was building a function, not just making assets: grow a team, give it standards, and make it able to run without the person who started it.
System
A volunteer function built to outlast its lead. The team grew from 5 to over 15 across four years, and as demand outpaced general marketing, a dedicated 5-person design team was founded inside it.
Workflows, standards, and mentorship were set so the function could be handed off cleanly, not collapse when one person left.
Grow the team
5 to 15+ over four years.
→Found a design unit
5 people, its own standards.
→Set workflows
Standards and mentorship.
→Hand off
Built to run without me.
Decisions
Three choices made it last.
Build a function, not a backlog
A team that keeps producing, not a pile of one-off assets.
Spin out design when it earned it
A dedicated design team, founded only once demand outgrew marketing.
Design for handoff
Workflows and mentorship meant the team could keep running after I handed the function off.
Output
Social
Relief packet
Posters
Selected relief-campaign work.
Proof
Reflection
SR Love and Care is the leadership-and-handoff proof, and personally the bridge that pulled me from code toward design and marketing. Building a team that could run without me is the same systems instinct, applied to people instead of pixels.