Projects
Recent Projects
SPORTIME – Serve & Scale
SPORTIME’s digital footprint wasn’t keeping pace with its on-court reputation. A full social media rebuild across 10+ club locations, anchored by a video-first strategy and a unified content calendar, closed that gap fast.
Graphic Design
Marketing
DealNews – App: Upgraded
The DealNews app worked, but it had fallen behind. A redesign tackled everything from login friction to inconsistent branding, delivering a more cohesive experience across platforms and an 18% lift in conversions.
UI/UX Design
FiveEighty – Ignite The Brand
FISLL had a strong message but no visual bookends to deliver it. A fire-based logo reveal and a gritty live-action intro gave every video a consistent, high-energy identity that audiences could immediately recognize.
Motion Graphics
Graphic Design
SPORTIME – Pickleball: Defined
As pickleball exploded nationally, SPORTIME needed a visual identity for its dedicated vertical that could stand alone and scale fast. A modernized logo and full template system gave staff the tools to market 200+ courts across the Northeast consistently.
Branding
Marketing
DealNews – A Network With Character
DealNews’ affiliate sites had no faces of their own. Three logos were created from scratch, each with unique iconography and personality, yet tied together through shared typographic logic that signals the network without spelling it out.
Branding
Graphic Design
FRC – Funding: Visualized
The Forest Road Company had the credibility but not the content to match it. A motion graphic history piece and full editorial strategy gave the firm a polished storytelling foundation built for a B2B investor audience.
Motion Graphics
Marketing
JMTA – Legacy: Served
The John McEnroe Tennis Academy’s expansion needed materials that could carry the weight of one of tennis’s most iconic names. A full suite of print and digital collateral was delivered before the doors opened, driving enrollment from the first day.
Graphic Design
Marketing
DealNews – Open For Business
DealNews had the audience but no front door for brands to walk through on their own. A Shopify-based B2B marketplace, designed from wire-frame to launch, opened a new revenue channel without a sales rep in the room.
UI/UX Design
Web Design
RA&A – Intelligence: Branded
The Global AI Summit needed a visual identity that could travel across languages, cultures, and media formats without losing clarity or authority. A complete bilingual brand system, English and Arabic, was delivered from logos through environmental installation.
Graphic Design
Marketing
JMTP – Champions In The Making
The Johnny Mac Tennis Project does meaningful work, and its fundraising events needed materials to match. From illustrated Hamptons event banners to live Comedy Night photography, every asset was delivered on deadline and ready for immediate use.
Graphic Design
Marketing
SRLC – Community By Design
SR Love & Care USA’s marketing team couldn’t keep up with the demand for design. A new division was built from scratch, scaled to 15+ creatives, and structured to operate independently, eventually separating from marketing entirely as its own function.
Graphic Design
Marketing
Timeline
Design Process
My process is a strategic, phase-driven methodology that ensures every project delivers exceptional value.
01
Discover & Define
Through immersive research and strategic, I transform initial insights into a clearly defined problem statement and actionable design direction.
02
Ideate & Prototype
From abstract concepts to tangible prototypes, I transform ideas through collaborative brainstorming and rapid iteration to validate solutions.
03
Testing & Quality Assurance
Through rigorous usability testing and meticulous quality assurance, I validate the design’s functionality and user experience to ensure a flawless launch.
04
Implement & Launch
I partner with developers to implement the design and manage a successful launch, ensuring a pixel-perfect transition from vision to live product.
Contact
Have A Project In Mind?
I’d love to hear from you! Whether you’re ready to kickstart a new things or revamp an existing one, I’m here to help turn your ideas into reality.