FiveEighty – Ignite the Brand
Giving a values-driven athletic brand the broadcast identity its content had been missing.
Five Eighty is a New York-based media and brand consulting company working across sports, entertainment, and culture. FISLL, one of their signature clients, is a brand built around the values of Faith, Integrity, Sacrifice, Leadership, and Legacy, expressed through athletic apparel and motivational content.
FISLL’s video content needed a recognizable broadcast identity that could open and close every piece with the same energy and weight the brand carries. Without dedicated intro and outro sequences, the content felt incomplete and lacked the visual authority to match the brand’s message.
Challenge
FISLL had no branded video intro or outro sequences, leaving every piece of video content without a consistent opening or closing that could signal the brand to audiences across platforms.
Solution
Two distinct sequences were produced in After Effects: a fire-based logo reveal outro built on FISLL’s existing circular emblem, and a gritty street-level intro featuring bold animated typography and live-action footage composited together.
Result
The completed sequences gave FISLL a broadcast-quality identity capable of being deployed across both full-length content and shortened social cut-downs, establishing a recognizable visual standard for every video the brand published.
Recent Projects
Future Focused, Project Proven
SPORTIME – Pickleball: Defined
DealNews – A Network With Character
