SPORTIME – Serve & Scale
Client
SPORTIME Clubs
Year
2023
Services
Brand Strategy, Social Media, Photography
Live Site
sportimeny.com
How a content overhaul turned a stagnant social presence into 40,000 new followers in a single year.
SPORTIME is one of New York’s premier multi-sport club networks, with facilities stretching across Long Island, the Hudson Valley, and beyond. Built around elite competition and year-round programming, the brand serves everyone from beginner players to seasoned athletes across tennis, pickleball, and more.
The club’s social presence was under-performing relative to the size and reach of the network. A new content strategy was needed to close the gap between SPORTIME’s on-court reputation and its digital footprint, and to connect with a wider, more diverse audience across platforms.
Challenge
In 2022, SPORTIME’s social accounts gained just 2,074 net followers across the year, with an engagement rate of only 4.1% per impression.
Solution
A video-first content overhaul was implemented, supported by a unified marketing calendar, event photography, and templated collateral built to scale across 10+ facilities.
Result
In one year, the accounts gained nearly 40,000 new followers, impressions nearly doubled from 5.8M to 10.7M, and annual post volume grew by more than 3 times.
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