FUNDING: VISUALIZED

Analyzed how complex financial products (tax credits, senior lending, mezzanine structures) were being communicated to B2B audiences in both the fintech and entertainment finance spaces. Identified a gap between the company's institutional-grade offering and its relatively underdeveloped content presence. Used audience insights to define a content framework that could educate, build credibility, and convert across LinkedIn and investor-facing channels.

Produced high-fidelity motion graphics including a flagship company history piece chronicling key milestones from founding to Series B, used as both an investor-facing asset and internal culture tool. Designed still and video content that translated abstract financial concepts into clear, visually engaging narratives. Established a consistent visual language that aligned with the firm's premium, results-oriented brand positioning.

Built comprehensive analytics frameworks to track campaign efficacy, CAC, and ROI across social channels, and presented findings directly to senior leadership to inform budget and resource allocation. Developed an editorial content calendar that balanced thought leadership, deal announcements, and company storytelling. Iterated on content formats based on performance data to continuously improve engagement with institutional audiences.