APP: UPGRADED

Audited the existing iOS and Android app experience against the DealNews website, documenting inconsistencies in branding, iconography, and login architecture. Identified core user pain points: no third-party login support, no account sync between app and web, limited filtering capabilities, and an outdated visual design that undermined trust. Prioritized feature additions and design updates based on user behavior data and internal team feedback.

Redesigned the login screen to support third-party authentication via Google, Apple, and Facebook, and introduced account sync to create a seamless cross-platform experience. Updated the home screen with a new filter bar for deal sorting, refreshed iconography aligned to the website's visual system, and introduced modal marketing channels for in-app messaging and promotions. Delivered a cohesive visual update that brought the app in line with the existing DealNews brand.

Worked in close collaboration with the iOS and Android development teams, providing detailed design specifications, assets, and component documentation for each updated screen. Iterated on designs based on technical constraints and developer feedback throughout the build process. Conducted design QA to ensure final implementations matched intended layouts across device sizes.