Broadcast, at altitude.THE NINTH · KINETIC OVERLAY PACKAGE
The membership extends into the watch experience. The overlay system carries the brand onto the broadcast and puts the membership on screen: members co-watching, moments tied to the app's clipper, and member milestones celebrated live. It stays calm at speed, keeps glass over gameplay, and reserves frost for the summit. Press Run a broadcast moment to play the sequence.
The system
Overlay components
Motion, applied
How the package moves
Enter from below or the edge
Overlays drift in the way you rise through cloud. Nothing snaps or drops. The lower-third slides, the sting scales up gently.
240 to 500ms, no bounce
Broadcast speed without the frenzy. Controlled easing reads as premium, which is the brand's whole register at pace.
Frost is rationed
The iridescent IX appears only on the moment sting and the Inner Nine shout-out. Everywhere else the package stays in calm glass and blue.
Production note: this is the design and motion logic, built in HTML so it animates and records for review. Final broadcast delivery is After Effects over real LCS and VCT footage, with Runway and Veo used to previs the complex transitions before finishing by hand.
The Ninth is a speculative concept anchored to Cloud9 for portfolio purposes, not affiliated with or endorsed by Cloud9. Match, scene, players, and members shown are illustrative. No outcome here describes Pratik Mehta's own results.