COMMUNITY BY DESIGN

Assessed the growing volume of design and marketing collateral requests coming through the US division, identifying an operational bottleneck that was slowing the nonprofit's ability to communicate its mission effectively. Documented the organization's existing visual identity, tone guidelines, and prior collateral to establish a baseline for the new team's work. Defined the scope of a standalone design division capable of operating independently from the broader marketing function.

Produced the SRLC Outro motion graphic, a distinctive animation in which social media icons dynamically reassemble to form a human portrait, resolving into the organization's logo, functioning as a signature brand moment across all digital video content. Oversaw and contributed to a broad range of print and digital collateral spanning awareness campaigns, event materials, and organizational communications. Maintained a cohesive visual identity across all US-facing assets.

Founded and scaled the US design division from 5 to 15+ volunteer creatives, establishing agile workflows, briefing processes, and quality standards to support the nonprofit's expanding output. In 2018, formally separated the design team from the marketing division to create a dedicated creative function capable of handling collateral requests independently. Built team infrastructure that continued to operate and grow beyond the initial founding period.