RA&A – Intelligence: Branded
Designing a bilingual summit identity built to hold up in front of 6,000 attendees and 250 global leaders.
Richard Attias & Associates is a global events and strategic communications firm responsible for producing some of the world’s most prestigious international summits, bringing together heads of state, institutional investors, and global innovators. Their events demand an identity that can operate at the highest scale without losing clarity.
A summit focused on the global reach of artificial intelligence needed a brand identity that could communicate across cultures, languages, and media formats while carrying the weight of the subject matter and the prestige of the attendees.
Challenge
The Global AI Summit needed a visual identity capable of functioning across bilingual English and Arabic communications, large-format environmental installations, and digital channels, for an audience of 6,000+ participants and 250 global leaders.
Solution
Multiple logo directions were developed ranging from typographic marks to symbolic globe-based options, alongside a complete bilingual identity system covering color palette, typography guidelines in both English and Arabic, and end-to-end collateral for print, digital, and environmental applications.
Result
The final identity system was deployed across every attendee touch-point for an event hosting 6,000+ participants and 250 global leaders, investors, and innovators, from the first digital invitation through to on-site signage and installations.
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